Burger Wars: As hamburger chains such as Five Guys, Smashburger, and In-N-Out Burger continue to...

|By:, SA News Editor

Burger Wars: As hamburger chains such as Five Guys, Smashburger, and In-N-Out Burger continue to raise the ante on the "premium" burger market to challenge McDonald's (MCD -0.7%) dominance, new players emerge on the scene to test the waters in the +$10 hamburger market. While Mickey D's has unbeatable market penetration and affordability on its side, industry watchers warn franchises could lose sales to tastier offerings.