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Burger Wars: As hamburger chains such as Five Guys, Smashburger, and In-N-Out Burger continue to...

Burger Wars: As hamburger chains such as Five Guys, Smashburger, and In-N-Out Burger continue to raise the ante on the "premium" burger market to challenge McDonald's (MCD -0.7%) dominance, new players emerge on the scene to test the waters in the +$10 hamburger market. While Mickey D's has unbeatable market penetration and affordability on its side, industry watchers warn franchises could lose sales to tastier offerings.
Comments (1)
  • richjoy403
    , contributor
    Comments (8791) | Send Message
     
    Yes, I can imagine that could potentially happen.

     

    OTOH, MCD is run by some extremely bright guys and gals...I would expect that if they saw those high-price/high-margin operators as building a significant market share...they would buy them. (I would also not expect that customers that might pay $10 for a supped-up burger would want sit in a Mickey D's). The trick is separating the threat from the fad...and those who write such stories as the above very likely do not possess those skills.
    21 Mar 2012, 11:31 AM Reply Like
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