More on the Burger Wars (previous): While fast-food burger joints saw a respectable 3% increase...


More on the Burger Wars (previous): While fast-food burger joints saw a respectable 3% increase in sales to $67B last year, the premium burger segment grew at 18% to reach close to $2B - fueled in part by interest stirred up by cooking shows on TV. Not sitting still, execs at MCD, WEN, SONC, and JACK are offering up their own "premium" burgers in an attempt to break up the momentum of the niche market.

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  • CashRates
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    It's a threat to sales, but the fast-food chains are adapting with some better burgers. Either way, the consumer wins!
    21 Mar 2012, 12:43 PM Reply Like
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