More on the Burger Wars (previous): While fast-food burger joints saw a respectable 3% increase...

|By:, SA News Editor

More on the Burger Wars (previous): While fast-food burger joints saw a respectable 3% increase in sales to $67B last year, the premium burger segment grew at 18% to reach close to $2B - fueled in part by interest stirred up by cooking shows on TV. Not sitting still, execs at MCD, WEN, SONC, and JACK are offering up their own "premium" burgers in an attempt to break up the momentum of the niche market.