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Reynolds American to test new version of Revo brand

Nov. 17, 2014 4:01 PM ETReynolds American, Inc. (RAI) StockRAIBy: Clark Schultz, SA News Editor1 Comment
  • Reynolds American (NYSE:RAI) plans to introduce a new cigarette that won't burn tobacco.
  • The dormant Revo brand will feature cigarettes with carbon tips that heat tobacco to form a vapor that is milder than smoke.
  • Revo will be tested in Wisconsin before a wide roll-out is considered.

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