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Apple roundup: Watch, camera, iAd, hedge funds

Nov. 19, 2014 1:10 PM ETApple Inc. (AAPL) StockBy: Eric Jhonsa, SA News Editor8 Comments
  • Apple (NASDAQ:AAPL -0.5%) has released its WatchKit SDK to developers, and in doing so has shared plenty of details about how Apple Watch will work. Among the big ones: For now, 3rd-party Watch apps will need to interact with complementary iPhone/iPad apps to work. Support for "fully native" apps will arrive next year; Apple doesn't say what restrictions will be placed on them.
  • Other details: 1) The 38mm version of Watch will have a display resolution of 340x272, and the 42mm version a resolution of 390x312. 2) Two types of notifications are supported: A "Short Look" that appears when a user raises his/her wrist, and a "Long Look" that provides more info. 3) Hard-pressing the screen can yield a menu with 1-4 options. 4) Images are supported; videos aren't.
  • John Gruber reports hearing the next iPhone will sport a much-improved camera. "I've heard that it's some kind of weird two-lens system where the back camera uses two lenses and it somehow takes it up into DSLR-quality imagery."
  • Apple appears to be partnering with ad tech platform owner Rubicon Project (RUBI +4.8%) to add support for programmatic (automated) ad buys to iAd. Rubicon published a PR about the deal yesterday (Google cache), but quickly pulled it. To date, iAd purchases have had to go through Apple's sales team.
  • S&P reports (after reviewing 13F filings) three of the top 10 U.S. hedge funds cut their Apple positions in Q3, and two others sold out. TechInsider reports 153 hedge funds held Apple positions at the end of Q3 (+1% Q/Q), but adds the collective value of their positions fell by $3B to $22B.
  • Update: Rubicon has confirmed its partnership with Apple.

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