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Wireless-charging trinity of GM, Starbucks, and Berkshire aims high

Nov. 22, 2014 11:49 AM ETStarbucks Corporation (SBUX) StockGM, PG, SBUX, BRK.A, BRK.BBy: Clark Schultz, SA News Editor17 Comments
  • Starbucks (NASDAQ:SBUX) plans to introduce Powermat wireless charging stations at close to 200 stores in the San Francisco region.
  • The Powermat cuts out cords in the charging process by using a process called inductively coupled power transfer.
  • A broader roll-out of the technology by Starbucks is planned across the U.S. and Europe within a year.
  • General Motors (NYSE:GM) is also an early adopter of the Powermat wireless charging system with integration in the 2015 Cadillac ATS. The automaker is an investor in Powermat through its nimble VC arm.
  • Duracell sits right smack in the middle of the Powermat innovation as the company with the brand and manufacturing capabilities to aim high. The swap of the business from profit-focused Procter & Gamble (NYSE:PG) to strategic-minded Berkshire Hathaway (BRK.A, BRK.B) sets up well for investments in long-term growth, note analysts.

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