- Key to the revamp is cutting the number of clicks needed to get from one area of the program to another, and among the features will be one-click access to a trade ticket no matter where one is on the site.
- “We looked at a lot of mobile apps, such as Uber and Facebook, to see what kinds of innovations are out there,” says E*Trade's (NASDAQ:ETFC) Kunal Vaed, and Barron's look confirms the new navigation will be very much like a tablet-based app.
- Select customers have access to the new site now, and full implementation is expected early next year.