How has Lululemon (LULU) turned yoga gear into a mini-empire that's worth $10.62B and that has a...

|About: Lululemon Athletica Inc. (LULU)|By:, SA News Editor

How has Lululemon (LULU) turned yoga gear into a mini-empire that's worth $10.62B and that has a PE ratio of 65? It's not with focus groups, big discounts or data tracking. Instead, CEO Christine Day spends hours on the shop floors, watching and listening, and changing things when necessary. Keeping products scarce is also a big tactic. (see earnings)