The monetization challenges faced by Chinese social networking giants Sina (SINA) and Renren...

|About: Sina Corporation (SINA)|By:, SA News Editor

The monetization challenges faced by Chinese social networking giants Sina (SINA) and Renren (RENN) will drive their shares lower, says Maxim Group's Echo He. The Chinese ad market is still dominated by TV spending, notes He, and that limits the ad dollars available to online firms. Barclays made a similar point last year about TV's dominance, but saw it as a reason to be bullish on Chinese web names, predicting they'll keep growing their share of ad dollars