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Simon Property and eBay launch "Connected Mall"

Dec. 02, 2014 8:29 AM ETSimon Property Group, Inc. (SPG) StockBy: Stephen Alpher, SA News Editor1 Comment
  • Going live this holiday season at Palo Alto's Stanford Shopping Center, the "Connected Mall" sounds wonderful to those of us used to getting completely lost in massive malls. Features include a 72" touchscreen, and mall maps in 3D view with accurate orientation of a shopper's exact location, including which way he/she is standing.
  • Upon selection of a specific store, an interactive map will highlight the location and best route to get there; these directions can then be loaded on the shopper's mobile phone. Personalized deals and offers are also part of the experience.
  • "Simon (NYSE:SPG) and the Retail Innovation Division of eBay (EBAY) have been working on an exclusive basis in the mall space to enhance the shopping experience and provide retailers with a new and compelling way to engage shoppers," says Mikael Thygesen, Simon's CMO.
  • Source: Press Release

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