Krispy Kreme (KKD -5.9%) CEO Jim Morgan tells CNBC (video) that the company wants to double its...

|About: Krispy Kreme Doughnuts, Inc. (KKD)|By:, SA News Editor

Krispy Kreme (KKD -5.9%) CEO Jim Morgan tells CNBC (video) that the company wants to double its coffee sales to take it up to about 8% of total revenue. The first shot across the bow at Starbucks and other premium coffee joints will be a promotion offering a $0.99 special for any sized cup of Joe for customers who buy a dozen donuts.