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Krispy Kreme (KKD -5.9%) CEO Jim Morgan tells CNBC (video) that the company wants to double its...

Krispy Kreme (KKD -5.9%) CEO Jim Morgan tells CNBC (video) that the company wants to double its coffee sales to take it up to about 8% of total revenue. The first shot across the bow at Starbucks and other premium coffee joints will be a promotion offering a $0.99 special for any sized cup of Joe for customers who buy a dozen donuts.
Comments (2)
  • What a great deal. "Just buy a dozen of our overpriced donuts, and you can have a cup of our lousy coffee, too!" Maybe throw in a few shares of their wonderfully performing stock?
    22 Mar 2012, 01:43 PM Reply Like
  • Anyone who consumes a dozen Krispy Kreme donuts will need an ambulance more than a cup of Joe.
    22 Mar 2012, 01:45 PM Reply Like
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