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Ford dealerships start F-150 push

Dec. 15, 2014 7:08 AM ETFord Motor Company (F) StockFBy: Clark Schultz, SA News Editor23 Comments
  • Ford (NYSE:F) dealerships in the U.S. have introduced "Truth About Trucks" kiosks in advance of selling the 2015 F-150 model.
  • The company is covering 70% of the expense for the kiosks for dealerships which hit financial targets this fall, according to Automotive News.
  • Ford's sales in the U.S. have trailed Big Three peers this fall as it preps for the F-150 launch.
  • Execs with Ford discount the theory that lower gas prices will curb demand for the groundbreaking aluminum-bodied model.

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