Though Larry Ellison isn't a fan, Bernstein's Mark Moerdler sees a lot of potential for SAP's...

|About: SAP AG (SAP)|By:, SA News Editor

Though Larry Ellison isn't a fan, Bernstein's Mark Moerdler sees a lot of potential for SAP's Hana in-memory database. Moerdler, who upgraded SAP 10 days ago, thinks Hana sales could grow from less than $225M last year to $750M this year, and reach $4.4B in 2015, as companies start using it to run mission-critical software such as ERP and BI. He also praises some of the in-memory technology innovations developed by SAP to make Hana a success.