- A new company formed through a partnership between Tribune Media (TRBAA), Spanish-language Univision, and Fox Television Stations (NASDAQ:FOXA) plans to measure local ratings of content across both digital and TV channels.
- NewCoin will begin the initiative with a test run in Dallas.
- Nielsen (NYSE:NLSN) and Rentrak (NASDAQ:RENT) are leaders in the TV/digital ratings business.