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Netflix uninterested in supporting offline viewing

Dec. 17, 2014 7:08 PM ETNetflix, Inc. (NFLX) StockNFLXBy: Eric Jhonsa, SA News Editor
  • "It's never going to happen," says Netflix (NASDAQ:NFLX) exec Cliff Edwards.
  • Other streaming video services such as BBC iPlayer have added oflline download support, as have Spotify and many other music streaming services. However, Netflix (per Edwards) believes offline downloads are just a "short term fix for a bigger problem." Namely, getting reliable, high-quality Wi-Fi access away from home.
  • Netflix might have another motive for opposing offline viewing: Keeping its huge bandwidth costs down. Whereas Netflix currently incurs bandwidth charges only when a user is actually watching a show, offline support raises the possibility users would download large volumes of content they'd never get around to seeing.
  • Earlier: Netflix strikes deal with Dish

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