Zynga launches Looney Tunes game, tests strategy title

• Looney Tunes Dash, the fruits of a multi-year partnership with Warner Bros. that was announced in August, has been launched by Zynga (ZNGA) on the App Store and Google Play.
• The infinite runner game lets users run as Bugs Bunny, Road Runner (naturally), and other well-known Looney Tunes characters. 16 languages and 90 levels are currently supported.
• Zynga has also launched a beta test for Empires & Allies, a mobile military strategy game. The title, which is aimed at a different kind of gamer than the ones that make up much of Zynga's core casual gaming base, is expected to see a full launch in early 2015.
• With its core franchises still under pressure from competition and declining PC/Facebook gaming activity - MAUs fell 16% Y/Y in Q3, in spite of a boost from the NautralMotion acquisition - Zynga has been prepping a flurry of mobile game launches. A Tiger Woods golf game is on tap, as are new NaturalMotion titles.
• Mobile accounted for 55% of Zynga's Q3 bookings. New Words With Friends has seen a decent reception since launching in October. NFL Showdown hasn't fared as well since its September launch.