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Victoria's Secret enters China but leaves the lingerie behind

Jan. 14, 2015 11:43 AM ETBath & Body Works, Inc. (BBWI) StockBBWIBy: Clark Schultz, SA News Editor
  • Victoria's Secret (NYSE:LB) entered China this week with a different focus than the flashy lingerie it's known for in the U.S. and Europe.
  • The company will sell luxury accessories and goods, fragrances, and beauty products.
  • Three Victoria's Secret Beauty and Accessories stores opened this week in the nation and five more openings are planned for later in the month.
  • It's believed the lack of lingerie at VS China is tied to apparel import policies and the more functional stance by women in China to the category.

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