- While Facebook rolls out an enterprise social networking platform to test partners, LinkedIn (LNKD) says it's prepping its own tools for connecting and sharing with co-workers.
- The products include a solution allowing users to send private messages (InMails) to co-workers even if they aren't connected, a product for sharing employee contact info, and an app for joining employee groups receiving specific content from an employer. However, unlike many existing business social networking solutions (as well as Facebook's), there won't be a chat service.
- Though widely used for professional networking and job hunting, LinkedIn isn't relied on nearly as much for communicating with co-workers - a use case that's more likely to involve active daily/weekly engagement. Boosting low engagement rates has been a LinkedIn priority for some time.