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Priceline falls below $1,000

Jan. 15, 2015 6:00 PM ETBooking Holdings Inc. (BKNG) StockBKNGBy: Eric Jhonsa, SA News Editor14 Comments
  • Thanks to today's 3.6% drop, Priceline (PCLN) closed below $1,000 for the first time since Oct. 2013. Shares are now down 28% from a 52-week high of $1,378.96.
  • In addition to the Nasdaq's 1.5% drop, fresh losses for the euro (following Switzerland's abandoning of its efforts to halt the franc's rise against the euro) might have hurt Priceline's cause today. With Priceline receiving 88% of its bookings from international markets (much of it from Europe, via Booking.com), forex has been worrying the Street for some time.
  • In other news, Booking.com has rolled out a new app (called Booking Now) aimed at travelers looking to make quick/spontaneous decisions. After users provide a set of preferences, the app delivers a personalized list of hotels that can be booked with a few taps. It takes aim at fast-growing HotelTonight.

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