- Popcorn isn't so boring, according to a report from Rabobank.
- The ready-to-eat popcorn category has seen growth rates of 25% as more millennials latch onto favored brands for snacking.
- Strong innovation from smaller players has boosted sales at the expense of some microwave popcorn brands from larger companies.
- P-E firms have taken notice of the potential and are active in the sector:
- Popcorn sellers with an eye on the trend include ConAgra (NYSE:CAG), Target (TGT) through a private label brand, 1-800-Flowers.com (FLWS), Snyder's-Lance (LNCE), Diamond Foods (DMND), PepsiCo (PEP), and even Berkshire Hathaway.