March debut for Coca-Cola's high-end milk product

• Coca-Cola's (KO +0.6%) plan to introduce a high-end milk product is kicking into high gear.
• Minute Maid Fairlife will hit stores next month in a price range of $3.98 to $4.20.
• Fairlife is a lactose-fee, high-protein milk alternative that will take on soy and almond brands.
• Soy and almond are the only milk categories showing strong growth rates.
• Previously: Premium milk product coming from Coca-Cola (Dec. 1, 2014)