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Windstream taps new CMO for strategic enterprise unit

Feb. 05, 2015 10:51 AM ETWindstream Holdings, Inc. (WINMQ) StockBy: Jason Aycock, SA News Editor
  • Windstream (WIN) has named Joseph Harding as its enterprise chief marketing officer and executive VP.
  • Harding takes responsibility for all marketing in the enterprise unit, including "go-to-market strategy, lead generation, product roadmap, pricing and customer insight and brand management."
  • Harding has served as CMO at Integra as well as having experience at Level 3 and MCI Communications.
  • The company has made moving upmarket via enterprise a strategic priority: "We continue to see positive trends supporting our efforts to move up-market, evidenced by a 70-basis-point acceleration in enterprise customer growth, 10% increase in average revenue per customer," said CEO Jeff Gardner in the company's November earnings call.

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