General Mills to push gluten-free Cheerios cereal

• General Mills (GIS -0.7%) plan to launch a gluten-free version of Cheerios cereals.
• The products will be available this summer for 5 Cheerios varieties.
• The initiative to remove gluten from oats in the production process took years to develop, according to the company.
• Earlier today, Kellogg's Q4 report indicated softening demand for cereal in the U.S.