- The confluence of New York Fashion Week and the NBA All-Star game in New York City gave major apparel brands a launching pad to unveil new products and strategies.
- The annual events have seen significant product successes and misfires in the past which have impacted profits in the retail sector.
- Under Armour (NYSE:UA): The company used the weekend to launch its largest global brand campaign ever with the new Curry One basketball show. Actor Jamie Foxx and CEO Kevin Plank worked events all weekend, while Curry aces the 3-point shooting competition at the ASG.
- Banana Republic (NYSE:GPS): Gap promoted a new-look BR line at NY Fashion Week events. Topeka Capital Markets thinks star designer Marissa Webb can recharge some life in the brand which has suffered with the rise of the athleisure category.
- Kate Spade (NYSE:KATE): The retailer's Chief Content Officer is confident that a big bet on tailored flare pants will be on-trend. The strategy runs counter to the popular skinny-leg look.
- DKNY (OTCPK:LVMHF): The fashion house drew high marks on the runway for its updated collection which critics see as selling.
- Tommy Hilfiger (NYSE:PVH): The 30-year old brand displayed its fall lines which include more football and varsity themes. Critics think the grounded approach might broaden the selling demographic.
- Adidas (OTCQX:ADDYY): The German company used the weekend to showcase its new shoe collaboration with Kanye West. Reviews were mixed with Nike and UA grabbing more exposure through their basketball association.