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Google Trends-watching on Deckers Outdoor

Feb. 18, 2015 12:49 PM ETDeckers Outdoor Corporation (DECK) StockDECKBy: Clark Schultz, SA News Editor4 Comments
  • Though Deckers Outdoor (DECK -1.3%) is still reeling from a FQ3 earnings miss, the company could be heading into a softer comp period.
  • A cold weather period appears to have lifted Google searches for the company's boots compared to last year when they were falling.
  • The Google action also appears to tip off a pull-forward effect on demand for Uggs as the holiday selling season started earlier.
  • Google Trend chart on search query "Uggs"  for 2015 vs. 2014.
  • DECK -18.8% YTD.

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