Pacific Crest starts coverage of TiVo (TIVO -0.2%) at Sector Perform with a “fair value” of $10,...

|About: TiVo Inc. (TIVO)|By:, SA News Editor

Pacific Crest starts coverage of TiVo (TIVO -0.2%) at Sector Perform with a “fair value” of $10, “well on its way to establishing a stable and profitable business in licensing and software sales” to the world's cable companies. Cable providers are seeking more sophisticated electronic program guides of the kind TiVo offers as they try to compete with web-delivered TV, the firm says.