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Projections on the sales of Apple Watches this year now range as high as 20M, according to Women's Wear Daily.
- The increased sales forecast has some watch companies scrambling to introduce smartwatches of their own.
- What to watch in the watch market: Analysts think the high-end of the fashion watch segment is most at risk to share loss. In the luxury segment, although brands might feel pressure at the opening price points, the Apple Watch shouldn't be a significant factor at the highest pricing levels.
- Related stocks: Movado (NYSE:MOV), Fossil (NASDAQ:FOSL), Swatch (OTCPK:SWGAY), Tiffany (NYSE:TIF), Richemont (OTCPK:CFRUY), LVMH Moet Hennessy (OTCPK:LVMHF), Hermes (OTCPK:HESAF), Michael Kors (KORS).