- At its upfront presentation, Nickelodeon (VIA, VIAB) announced Noggin, a mobile video subscription service targeting preschool-age children with "long- and short-form education series, and preschool music videos."
- Offerings of Blues Clues, Franklin and Friends and Little Bear are aimed at cord cutters for the moment -- but it could be come a premium add-on for TV subscribers, the company says. The service, set to cost $5.99/month, will be ad-free.
- Nickelodeon also greenlit three new shows, committing more funds to daily scripted programming.
- The company also branded its partnership marketing initiative as Nickelodeon Inside Out Solutions, providing "consumer insights, advertising solutions and branded-entertainment opportunities."
- Of Viacom's consumer channels, Nickelodeon is the crown jewel, contributing nearly half the company's EBITDA.