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Amazon sets up store on Alibaba's Tmall

Mar. 06, 2015 11:31 AM ETAmazon.com, Inc. (AMZN) StockAMZN, BABA, JDBy: Eric Jhonsa, SA News Editor18 Comments
  • In a partnership between the world's two biggest e-commerce firms, Amazon (AMZN -1.2%) has opened a store on Alibaba's (BABA -1.4%) massive Tmall site. The store's current offerings include food, toys, shoes, and kitchenware.
  • The move follows the 2014 launch of a Kindle store on Tmall, and comes in spite of the fact Amazon has invested heavily in creating a Chinese online retail presence via Amazon.cn. The company hasn't broken out specific revenue or GMV figures.
  • China's iResearch Consulting estimates Tmall had a 57.3% share of China's B2C (i.e. large-merchant) e-commerce market in Q2 2014, and Amazon.cn just a 1.5% share. JD.com (JD -0.2%), which has been outgrowing Alibaba in recent quarters with the help of its internal fulfillment/logistics investments, had an estimated 21.2% share.
  • Alibaba's Tmall GMV rose 60% Y/Y in calendar Q4 to $47B. Its Taobao site (dominates the market for small-merchant transactions) saw GMV rise 43% to $80B. The company has big plans to take on Amazon and others internationally, but for now, its foreign sales skew heavily towards wholesale buyers.
  • Separately, in another strategy shift, Amazon has announced it's bringing four games developed by its Amazon Game Studios unit to iOS. The games have thus far only been available on Amazon's hardware, severely limiting their addressable market. No word on whether non-Amazon Android hardware will eventually be supported.

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