- Shares of McDonald's (MCD +0.9%) are holding themselves up in positive territory, despite the company's report on a lackluster U.S. performance in February.
- Investors may be taking heart in a strong statement by the company that it will reassert itself as a modern, progressive burger company.
- Retail analysts have made the point in the past that McDonald's has ceded burger market share as it pivoted to a healthier and broader menu in an attempt to compete with fast-casual chains.
- A quick glance at the success of Pinnacle Foods' Hungry-Man business (Q4 earnings call transcript) and Wendy's with its giant-sized hamburgers indicates counter-trend initiatives are working in some pockets of the food industry.
- Previously: McDonald's misses Feb. comp mark as U.S. disappoints
- Previously: Restaurant peers nab U.S. customers from McDonald's