Netflix lower with details on HBO Now unveiled

• Shares of Netflix (NASDAQ:NFLX) are down 2.4% to $443.23 on above-average volume amid confirmation from Apple that HBO Now will price at $15 per month (low end of expected range) and launch in April.
• HBO Now is considered a more viable threat to Netflix than streaming options from major broadcasters and pay-TV operators.
• Previously: HBO confirms HBO Now launch on Apple TV by April 12 (Mar. 09 2015)