- The co-inventor of Swatch is a bit bearish on the prospect for the Swiss watch industry after taking in the Apple event yesterday.
- "I do expect an Ice Age coming toward us," said Elmar Mock.
- "We’ve seen a lot of arrogance in the Swiss watch industry in the past few years, calling the smartwatch a gadget and not taking it seriously," he goes on.
- Most retail analysts are calling for a smaller impact to the industry from the presence of Apple.
- Previously: Apple sets Watch prices; pre-orders start on April 10 (March 9)
- Related stocks: Movado (NYSE:MOV), Fossil (NASDAQ:FOSL), Swatch (OTCPK:SWGAY), Tiffany (NYSE:TIF), Richemont (OTCPK:CFRUY), LVMH Moet Hennessy (OTCPK:LVMHF), Hermes (OTCPK:HESAF), Michael Kors (KORS).