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NBC (CMCSA -1.2%) will try to stoke interest in the Summer Olympic Games early with 67.5 hours...

Apr. 04, 2012 11:39 AM ETComcast Corporation (CMCSA) StockCMCSABy: Clark Schultz, SA News Editor1 Comment
NBC (CMCSA -1.2%) will try to stoke interest in the Summer Olympic Games early with 67.5 hours of team trials slated to start in late April including coverage during prime time slots. The company has a lot riding on the Olympics with its $4.4B spend to buy the rights for coverage of the games through 2020.

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