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Positive read on Ford F-150 launch

Mar. 13, 2015 7:51 AM ETFord Motor Company (F) StockFBy: Clark Schultz, SA News Editor186 Comments
  • The early data read on the Ford F-150 is that the model will be a success, according to WardsAuto.
  • Ford (NYSE:F) execs noted during a recent sales conference call the high mix of customers opting for the more expensive trim level on the F-150.
  • The fuel economy rating also makes the truck appealing to budget-minded truck owners.
  • The aluminum-bodied trucks are only averaging about 18 days on the lot of dealers versus the segment average of 105 days.
  • The average transaction price on the F-150 model is up $2K from a year ago.

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