- The early data read on the Ford F-150 is that the model will be a success, according to WardsAuto.
- Ford (NYSE:F) execs noted during a recent sales conference call the high mix of customers opting for the more expensive trim level on the F-150.
- The fuel economy rating also makes the truck appealing to budget-minded truck owners.
- The aluminum-bodied trucks are only averaging about 18 days on the lot of dealers versus the segment average of 105 days.
- The average transaction price on the F-150 model is up $2K from a year ago.