General Mills (GIS) is the most reputable company in America, according to a study (.pdf) of U.S. consumers conducted by the Reputation Institute. General Mills unseated former top finisher Amazon (AMZN), which fell to #5. KFT, JNJ, and K round out the top 5. AIG and XOM saw major improvements in reputation, while TWC and BAC saw major declines.
General Mills (GIS) is the most reputable company in America, according to a study (.pdf) of...
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