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Adidas to sit out next NBA sponsor bidding war

Mar. 16, 2015 12:48 PM ETadidas AG (ADDYY) StockNKE, ADDYY, UAA, ADDDFBy: Clark Schultz, SA News Editor11 Comments
  • Adidas (OTCQX:ADDYY, OTCQX:ADDDF) says it won't bid on renewing a supplier deal with the NBA when its current contract with the league runs out after the 2016-2017 season.
  • The development leaves Nike (NYSE:NKE) and Under Armour (NYSE:UA) as the two companies likely to make an aggressive play to land the high-exposure NBA deal.
  • The decision from the German company could tip off it will focus in different areas in the U.S. after it lost considerable basketball market share over the last few years.
  • Previously: Intense bidding expected on next NBA contract (Mar. 11 2015)

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