- Adidas (OTCQX:ADDYY, OTCQX:ADDDF) says it won't bid on renewing a supplier deal with the NBA when its current contract with the league runs out after the 2016-2017 season.
- The development leaves Nike (NYSE:NKE) and Under Armour (NYSE:UA) as the two companies likely to make an aggressive play to land the high-exposure NBA deal.
- The decision from the German company could tip off it will focus in different areas in the U.S. after it lost considerable basketball market share over the last few years.
- Previously: Intense bidding expected on next NBA contract (Mar. 11 2015)