- Much like the very successful Creative Cloud, Adobe's (NASDAQ:ADBE +0.5%) Document Cloud aims to convert users of a widely-used on-premise software solution - in this case, Acrobat - into subscribers of a solution that combines on-premise apps with cloud software and value-added services.
- Central to the offering is Acrobat DC, an overhauled version of Adobe's ubiquitous document-viewing software that's optimized for touch displays, contains a Tool Center for accessing frequently-used tools, and (using imaging tech ported from Photoshop) delivers improved document scanning.
- Other Document Cloud features include free and improved document e-signing, better image-scanning, a solution for automatically moving files, signatures, and settings across devices (Mobile Link), and new mobile apps that aim to deliver PC-like functionality to subscribers.
- The e-signing features stem from Adobe's EchoSign electronic signature software unit, and take aim at successful rival DocuSign. Adobe argues Acrobat integration and the company's PDF expertise give it an edge over DocuSign.
- The launch comes ahead of this afternoon's FQ1 report, and follows an overhaul of Adobe's Marketing Cloud online ad software platform that includes a new algorithmic engine and data analysis tools. Adobe's Document Services revenue fell 1% Y/Y in FQ4 to $197.1M.