U.S. soda volume falls for 10th year in a row

• Total soda volume in the U.S. fell for the 10th straight year, according to data from Beverage Digest.
• Volume at Coca-Cola (KO -0.2%) was down 1.1%, while PepsiCo (PEP +0.5%) volume declined 1.4%. Both soda giants offset the soda slide in part with sales in juices, smoothie, and flavored waters.
• Dr. Pepper (DPS-OLD +2.5%) volume was flat during the year.
• Monster Beverage (MNST +0.5%) bucked the trend with a 7% rise in volume.
• Total U.S. volume in the category was down 0.9%.