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AT&T (T) is trialing a free Wi-Fi service at DFW International Airport that requires users...

AT&T (T) is trialing a free Wi-Fi service at DFW International Airport that requires users to watch a 30-second ad in exchange for 40 minutes of web surfing. Given airports often charge $5-$10/hour for web access, many travelers will probably take the deal. Should AT&T's trial expand and/or other service providers follow suit, it could be a problem for Boingo (WIFI), whose business model involves selling subscriptions for its Wi-Fi hotspot network. (also)
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Comments (3)
  • SoldHigh
    , contributor
    Comments (1013) | Send Message
     
    Since 99% will mute the ad while doing something else on their computer for those 30 seconds, the price is a bargain! Hope the trend catches on!
    5 Apr 2012, 06:13 PM Reply Like
  • Eric_SA
    , contributor
    Comments (32) | Send Message
     
    This is an excellent idea!!!
    5 Apr 2012, 06:16 PM Reply Like
  • HackFab
    , contributor
    Comments (1236) | Send Message
     
    Boingo is HORRID! The WORST customer service anywhere (okay, an argument can be made that it's awful everywhere).

     

    I've been stuck with Boingo for the last 3.5 years where I work. We use our own computers/smart phones to keep up to date with news and weather. Signal strength, even directly in front of the access points is terrible. Speed? At times it makes dial-up look good. You can never talk to a real tech. When you've worked your way through all the techno-tards, where you have to repeat your problem to, they simply refer it to 'second level' network engineering. Then you never hear back from them, and the problem still remains.

     

    This is a prime example of a business that's allowed to operate without any competition.
    6 Apr 2012, 01:00 PM Reply Like
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