Seeking Alpha

E-commerce startups looking to challenge Amazon (AMZN) are hoping Facebook (FB) and its social...

E-commerce startups looking to challenge Amazon (AMZN) are hoping Facebook (FB) and its social sharing features can provide them with the same kind of lift that has been given to many content providers. Already, clothing deals site Fab.com says it has 3M users who broadcast their purchases to Facebook friends. Commissions generated from e-commerce activity could represent a needed new revenue stream for Facebook.
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