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'Walking Dead' finale dominates Sunday night

Mar. 30, 2015 5:40 PM ETAMC Networks Inc. (AMCX) StockAMCXBy: Jason Aycock, SA News Editor
  • CBS wasn't the only ratings winner from Sunday; with final numbers in, AMC Networks (NASDAQ:AMCX) scored a runaway hit with its season finale for The Walking Dead, which set a series record for finales.
  • The program averaged 15.8M viewers and an 8.2 rating with adults 18-49 (up about 3% compared with a year-ago finale).
  • Sunday night put a button on a stellar season for the show, averaging a 7.3 rating in 18-49 and 14.2M viewers (up about 10% Y/Y) and a runaway leader among entertainment series in the demographic.
  • Perhaps more important, the pay-TV show is dominating broadcast competition among young adults. The show quadrupled ratings for ABC's Once Upon a Time (1.7 rating) despite AMC's more limited household penetration.
  • Next up for the on-a-roll network: next Sunday's series wrap-up begins for Emmy-winner Mad Men.
  • Previously: AMC doubles down with two-season order of 'Walking Dead' prequel (Mar. 09 2015)

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