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Omnicom set to take Wells Fargo business from IPG

Mar. 30, 2015 10:42 PM ETOmnicom Group Inc. (OMC) StockIPG, OMCBy: Jason Aycock, SA News Editor
  • After a quick review, Wells Fargo is in late-stage talks with OMD and Organic (both parts of Omnicom Group (NYSE:OMC)) to expand their relationship and give OMC business that's currently handled by Interpublic Group's (NYSE:IPG) UM.
  • OMD already leads on media planning/buying for Wells Fargo, but it's likely to take on Interpublic's digital and search responsibilities, as well as increasing planning/buying on multicultural ads.
  • Organic is expected to take digital creative business share from Interpublic's MRM.
  • The bank spent more than $170M in media in 2014.

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