- After a quick review, Wells Fargo is in late-stage talks with OMD and Organic (both parts of Omnicom Group (NYSE:OMC)) to expand their relationship and give OMC business that's currently handled by Interpublic Group's (NYSE:IPG) UM.
- OMD already leads on media planning/buying for Wells Fargo, but it's likely to take on Interpublic's digital and search responsibilities, as well as increasing planning/buying on multicultural ads.
- Organic is expected to take digital creative business share from Interpublic's MRM.
- The bank spent more than $170M in media in 2014.