- Buffalo Wild Wings (BWLD +0.7%) may sell as many as 100M chicken wings during the NCAA tournament this year, making input costs a key factor for the company.
- Chicken wing prices averaged $1.74 per pound in March, according to data from Bloomberg.
- The mark is up 28% from last year, level with the pricing two years in March, and lower than three years ago.
- A new chicken wing buying policy by BWLD starts later this month with an undisclosed ceiling and floor on prices set with suppliers.
- The development could ease some fears on price spikes.
- A compelling tournament is seen as a positive catalyst for store traffic this year.