- McDonald's (MCD +0.5%) will add premium burgers to its menu in a trial run.
- The sirloin products are expected to hit menus on May 12 and be priced around $5 by the company while franchisees can set their own prices.
- The McDonald's premium burger lineup: The Steakhouse Third Pound (sauteed mushrooms, white cheddar, grilled onions, peppercorn sauce), The Bacon & Cheese Sirloin Third Point (bacon,red onion, white cheddar), The Lettuce & Tomato Sirloin Third Pound (leaf lettuce, tomato, red onion, white Cheddar, pickles mayo, beef seasoning).
- Shake Shack (SHAK -1.7%), Wendy's (WEN -0.9%), and Hardee's are active in the premium burger category.