- Execs with Hasbro (HAS +12.5%) confirmed during the company's earnings call that a Play-Doh movie is in the works.
- The Play-Doh brand performed well in Q1 with double-digit sales growth.
- A TV series inspired by Play-Doh is already up and running in China.
- Management also noted during the Q&A that Star Wars toys sales are already ratcheting higher with the next movie in the franchise still 8 months away.
- An expansion of the Star Wars franchise into stand-alone movies with new characters is expected to be beneficial for Hasbro.
- Previously: Hasbro beats by $0.13, beats on revenue
- Previously: More on Hasbro's Q1
- Hasbro earnings call transcript