- McDonald's (NYSE:MCD) is testing all-day breakfast at 94 restaurants in San Diego this week.
- The initiative from the restaurant operator is seen as a measure to broaden the brand's appeal with millennials.
- The company will limit the breakfast menu past 10:30 a.m. to certain items with grill space tight.
- A national roll-out is possible, say execs.
- Breakfast accounts for 25% of the company's sales and it held market share in the daypart even with U.S. comparable-store sales in decline last year.
McDonald's tests all-day breakfast in San Diego
Recommended For You
About MCD Stock
Related Stocks
Symbol | Last Price | % Chg |
---|---|---|
MCD | - | - |
McDonald's Corporation |