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McDonald's tests all-day breakfast in San Diego

Apr. 21, 2015 8:38 AM ETMcDonald's Corporation (MCD) StockMCDBy: Clark Schultz, SA News Editor10 Comments
  • McDonald's (NYSE:MCD) is testing all-day breakfast at 94 restaurants in San Diego this week.
  • The initiative from the restaurant operator is seen as a measure to broaden the brand's appeal with millennials.
  • The company will limit the breakfast menu past 10:30 a.m. to certain items with grill space tight.
  • A national roll-out is possible, say execs.
  • Breakfast accounts for 25% of the company's sales and it held market share in the daypart even with U.S. comparable-store sales in decline last year.

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