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This Bud's for Beijing: While Anheuser-Busch InBev (BUD -0.5%) sees its flagship beer continue...

This Bud's for Beijing: While Anheuser-Busch InBev (BUD -0.5%) sees its flagship beer continue to lose market share to craft brews and lighter varieties, in China the brewer aims to make the King of all Beers a luxury item by ramping up local production and marketing. Shanghai-based analyst Olive Xia notes that consuming foreign premium beer is becoming more popular among the young jetset willing to pay more than the 1.87 yuan ($0.30) a local beers runs.
Comments (1)
  • Jason Tillberg
    , contributor
    Comments (1236) | Send Message
     
    When I was spending time in Shanghai in 2008, I drank the TsingTao and 1.87 RMB was about what they cost.
    10 Apr 2012, 02:08 PM Reply Like
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