- Nike's (NKE +0.6%) sponsorship deal with the NBA is expected to include the placement of logos on NBA jerseys for the first time.
- The cost of the addition of the Swoosh to all the league's uniforms hasn't been disclosed yet with talks still progressing.
- The terms of the NBA arrangement are also anticipated to leave room for Under Armour (UA -0.1%) to ink a separate deal for limited distribution of NBA apparel and rights to the televised NBA Summer League.
- Adidas took itself out of the running to extend its current NBA contract.
- Previously: Adidas to sit out next NBA sponsor bidding war (Mar. 16 2015)