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NBA deal: A lot for Nike, something for Under Armour

Apr. 27, 2015 11:38 AM ETNIKE, Inc. (NKE) StockNKE, UAABy: Clark Schultz, SA News Editor
  • Nike's (NKE +0.6%) sponsorship deal with the NBA is expected to include the placement of logos on NBA jerseys for the first time.
  • The cost of the addition of the Swoosh to all the league's uniforms hasn't been disclosed yet with talks still progressing.
  • The terms of the NBA arrangement are also anticipated to leave room for Under Armour (UA -0.1%) to ink a separate deal for limited distribution of NBA apparel and rights to the televised NBA Summer League.
  • Adidas took itself out of the running to extend its current NBA contract.
  • Previously: Adidas to sit out next NBA sponsor bidding war (Mar. 16 2015)

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