Stung by its $200B boondoggle John Carter, Disney (DIS) is mounting a superhero-style marketing...

|By:, SA News Editor

Stung by its $200B boondoggle John Carter, Disney (DIS) is mounting a superhero-style marketing campaign to ensure The Avengers is a blockbuster. Expectations are high, as analysts say the Marvel Comics-inspired movie may generate U.S. ticket sales of $155M in its opening weekend, which would surpass last month's huge start by The Hunger Games.