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Stung by its $200B boondoggle John Carter, Disney (DIS) is mounting a superhero-style marketing...

Stung by its $200B boondoggle John Carter, Disney (DIS) is mounting a superhero-style marketing campaign to ensure The Avengers is a blockbuster. Expectations are high, as analysts say the Marvel Comics-inspired movie may generate U.S. ticket sales of $155M in its opening weekend, which would surpass last month's huge start by The Hunger Games.
Comments (8)
  • Husky Financial
    , contributor
    Comments (212) | Send Message
     
    To the editors of Seeking Alpha, I believe this was a $200 MILLION ...not BILLION dollar boondoggle.
    11 Apr 2012, 12:19 PM Reply Like
  • new slang
    , contributor
    Comments (169) | Send Message
     
    You must not realize how bad this movie was.
    11 Apr 2012, 02:11 PM Reply Like
  • rhiannion
    , contributor
    Comments (242) | Send Message
     
    Where was the advertising for this movie? - and what I saw was lame, and also the title. The book(s) - a series - John Carter, Warlord of Mars by Edgar Rice Burroughs (ya know, like Tarzan) had a following in the 80's - 90's and are very good in the genre. Was this a meant to fail advertising effort because the author hasn't failed so maybe it's the producers. Where's the guy that did Star Wars? Was disappointed after reading the book(s) that the movie failed.
    11 Apr 2012, 12:31 PM Reply Like
  • deercreekvols
    , contributor
    Comments (5580) | Send Message
     
    As of April 2nd, "John Carter" had grossed $254.5M, $4.5M over its budget. I am no math major, but it seems that the "flop", or what ever term is being used today, had made a profit.

     

    Where is this news? The early reports of the movie "bombing" at the box office never took into account international sales.

     

    Just thought I would throw some real numbers into the discussion.
    11 Apr 2012, 01:30 PM Reply Like
  • Husky Financial
    , contributor
    Comments (212) | Send Message
     
    Gross Revenue does not = profits.
    11 Apr 2012, 01:46 PM Reply Like
  • labas112
    , contributor
    Comments (321) | Send Message
     
    Agreed Husky.....According to the article the movie cost 350 million to make and gross sales have to be split with the theater operators as well. So the 254 million gross figure is really half of that to DIS.
    11 Apr 2012, 02:05 PM Reply Like
  • deercreekvols
    , contributor
    Comments (5580) | Send Message
     
    Good points- I did say I was not a math major :)
    11 Apr 2012, 11:03 PM Reply Like
  • Darren Hart
    , contributor
    Comments (122) | Send Message
     
    $263,903,533 Gross Revenue as of April 11, 2012 as reported by BoxOfficeMojo.com, of which 74.1% was from international sales. John Carter as of this writing did exceptionally well in the international market which is a much broader market than the domestic market. Advertising may be the key because domestically John Carter did not get much advertising.
    12 Apr 2012, 05:22 PM Reply Like
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