- Ratings veteran Nielsen (NYSE:NLSN) has signed a deal with streaming-player maker Roku to measure video ads delivered via over-the-top video.
- Nielsen says it's the industry's first pact for OTT devices like Roku's. In any case, it's an important step for Nielsen beyond traditional audience measurement into the digital world. Roku says about half of its top 250 channels are delivering ad-supported content.
- Roku has become a go-to spot for TV Everywhere approaches from programmers and cablecos as well as pure-play streaming services.
- The new measurement program should begin in beta this summer and scale up toward year's end.